What we can do for you.

Branding is one of the most important aspects of any business, large or small, retail or B2B. An effective brand strategy gives you a major edge in increasingly competitive markets. But what exactly does “branding” mean? How does it affect a small business like yours?

Simply put, your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your offering from your competitors’. Your brand is derived from who you are, who you want to be and who people perceive you to be.

The foundation of your brand is your logo. Your website, packaging and promotional materials–all of which should integrate your logo and communicate your brand all of which we can help you with!

Creating a “voice” for your company that reflects your brand is essential. This voice should be applied to all written communication and incorporated in the visual imagery of all materials, online and off. Is your brand friendly? Be conversational. Is it ritzy? Be more formal. You get the gist.

We can develop a tagline for you. A tag that is memorable, meaningful and a concise statement which captures the essence of your brand. We can design templates and create brand standards for your marketing materials. Create a brand guideline which when applied uses the same color scheme, logo placement, look and feel throughout.

Get in touch with the team at Rara Design to discuss more about how we can help brand your business. For more information or a FREE quote please contact us at or call 1300 303 267