The Corner Shop : Logo/Invitation/Lookbook

The Corner Shop needed a new look. A script like funky logo was created. The logo was to be displayed across an invitation, collateral (balloons) and a look book. They wanted to do something a little different. We decided on fluro pops of pink which stood out on the black. We used a thick card to provide a point of difference against all the other invitations. The look book included drawings of bloggers with arrows that pointed to the pieces of clothing which were displayed in store. Fluro pink was carried out on the opposite pages. To finish the book off, the spine was stitched which tied in perfectly with the theme of clothing thus creating another point of difference. The logo was then placed across balloons for a Vogue Night Out.

  • Date: 06/01/2013
  • Categories: Branding, Graphic Design
  • Client: The Corner Shop (Belinda International)