Construction 8 : Marketing Collateral

Construction 8 came to us in need of a name, brand and marketing collateral for a development of 4 unique luxury villas in Hunter Street Doverheights, Sydney. They also wanted us as to create marketing collateral to then promote and sell off the plan. We did some research and wanted to create something that was different to the average marketing flyer. What we did was create an A3 landscape booklet with scenic imagery which depicted the ambiance of the location. We called the villas Watermark. We wanted to the viewers to make their mark. With Bondi as their playground, we used local shots to emphasise Watermarks surroundings and views, both the pacific and the harbour. Truly one of Australia finest locations. That being said – with a combination of lifestyle images, plans, copy and drawings, this marketing booklet was sure to provide high expectations for the buyer. The book was hard bound with high gloss paper finish. With a silver foil and clear spot uv on the front and back, we created a sense of sheer sophistication and style. The properties sold and the client was very happy.

“I have no hesitation in recommending Rara Designs for their ability to meet the challenge of creating and developing a whole range of Marketing Collateral. Their attention to our needs was outstanding and for that we are grateful. Rara Designs exceeded our expectations and I look forward to working with them in the future.”  Anthony Shapiro – Director Construction 8